Fashion is currently the second dirtiest industry in the world next to big oil, and “fast fashion” is creating an ongoing environmental disaster that’s spiraling out of control. Environmental degradation caused by the fashion industry spans our entire globe, but so do opportunities to fix those problems by bringing to light sustainable alternatives.
As consumers, the fate of the entire fashion industry ultimately lies in our hands. By empowering our fellow consumers with the knowledge needed to make smarter fashion choices, we hope to disrupt this harmful industry from the inside out by triggering a fundamental shift in our collective mindset.
By choosing clothing that sends a message as a responsible alternative to the status quo, we hope you’ll join us in wearing the revolution on our sleeves (literally) for the world to see.
Bamboo is one of the fastest growing plants on the planet, and it can be harvested without causing permanent damage. Think mowing your lawn, rather than cutting down trees. With several more amazing natural features adding to bamboo’s status as a highly sustainable supercrop, there’s no surprise that it’s one of our favorite raw materials to work with.
(Learn more about the many reasons we love to utilize the natural wonders of bamboo.)
Bamboo just might be our favorite plant, and that says a lot coming from tree-hugging hippies like us. For starters, it grows insanely fast. It also just so happens to be infinitely renewable since the same plant can be harvested over and over without dying off.
Sustainable forests of bamboo can be grown easily without using harmful pesticides, herbicides, or chemical fertilizers. As an added bonus, it only takes a small fraction of the water that thirsty crops like conventional cotton need to grow.
Bamboo also plays a powerful role in the battle against global climate change by sequestering high levels of CO2 while producing 35% more oxygen than trees. When grown in large quantities, it can become a crucial component in the balance of oxygen and CO2 in our atmosphere.
Last but not least, bamboo naturally acts as an excellent inhibitor of soil erosion, and can grow in a wide range of environments. Combined, these features make it a highly effective tool for keeping our water sources clear and healthy.
* Sidenote: Many so-called eco-friendly brands tout the sustainability of their bamboo fabrics, when in reality the highly toxic processes used to turn this otherwise sustainable plant into usable textiles does more harm than good. That’s why we prefer our bamboo raw, rigid, and all-natural.
While we recommend avoiding fabrics listed as “viscose bamboo” due to their questionable sustainability status, we’re huge fans of fashion and accessories that use this sustainable supercrop in its natural state.
We hope you’ll join us by starting conversations with your newfound knowledge about our favorite plant every time you wear our floating bamboo sunglasses. They’re sourced from FSC Certified sustainably managed bamboo forests in Asia, and crafted locally by hand without the use of any toxic treatment processes.
Need even more bamboo in your life? Make a statement by showing off your new favorite alternative to harmful single-use plastic with our reusable bamboo utensils.
When it comes to offering sustainable alternatives to petroleum-based plastics or hardwood harvested irresponsibly through deforestation, bamboo is undoubtedly one of the greenest raw materials that we can all feel good about incorporating into our daily lives.
Cotton is the world’s single most commonly used natural fiber, and it makes up nearly 40% of all clothing worldwide. Unfortunately, only 1% of all cotton is grown organically while the remaining 99% has been dubbed “earth’s dirtiest crop.”
By refusing dirty conventional cotton and working exclusively with sustainably sourced organic pima cotton, we’re able to preserve over 90% more water. In doing so, we’re also preventing harmful insecticides, pesticides, and other toxins used to grow conventional cotton from entering our natural environment, your clothes, and ultimately your skin. Not to mention, our hand-picked Peruvian pima cotton is widely known as among the softest in the world.
(Learn more about our choice to use organic pima cotton rather than dirty conventional cotton.)
It takes over 700 gallons of water to make just 1 single t-shirt out of conventional cotton. Those gallons add up fast with billions of “fast fashion” t-shirts made every year, and over 20% of the world’s total industrial water usage now comes from the fashion industry alone.
To make matters worse, over 90% of all cotton is now genetically modified in order to grow it as quick and cheap as possible. This GMO cotton requires far more water to grow, and is among the most chemical-intensive crops in the world, accounting for an astounding 25% of global pesticide use.
We see these current industry standards as simply irresponsible and unacceptable. That’s why we’ve chosen to work with a far greener, cleaner, and all-around superior alternative: organic pima cotton.
In terms of sustainability, our cotton uses less than 10% of the water needed to grow conventional cotton, and none of the harmful chemicals. By avoiding the use of fertilizers, pesticides, artificial irrigation, and industrial harvesting, our cotton also uses 62% less energy and leads to 70% less acidification of the land and water where it’s grown.
In terms of quality, our organic pima cotton makes for an obvious choice. It’s fibers measure much longer than conventional cotton fibers, making it especially soft, durable, and highly resistant to pilling. The highly damaging industrial harvesting of conventional cotton tears its fibers, giving it a rough, scratchy, and imperfect texture, while hand-harvested organic pima cotton remains soft, unblemished, and intact with no chemical additives. Combined, these factors make our fabric the perfect choice for consumers with allergies, sensitive skin, or simply a fondness for silky smooth comfort.
We hope you’ll help us bolster the demand for organic raw materials by making a statement while wearing any one of our tees and tanks made in Peru from the world’s best hand-picked pima cotton. We’re confident that you’ll find them to be the most comfortable way possible to fight for change.
To meet the rising demand for cheaply made fabric, the “fast fashion” industry is turning more and more towards petroleum-based synthetic fibers made from burning harmful fossil fuels. To make matters worse, these synthetic fibers do not biodegrade. Instead, they end up wasting space in our landfills, littering our earth, and poisoning our ocean.
By working with biodegradable Modal fibers derived from sustainably sourced beech trees as an earth-friendly alternative to virgin synthetic fibers, we’re fighting back against the harmful effects associated with both the burning of fossil fuels and plastic pollution.
(Learn more about Modal as a responsible alternative to harmful virgin synthetic fibers.)
It takes over 70 million barrels of crude oil to produce virgin synthetic fibers for clothing every year. This chemically intensive process produces harmful CO2 and N2O emissions, plus it releases dangerous industrial chemical pollutants that poison our soil and acidify our ocean. The end result is a plastic-like material that does not biodegrade, but rather ends up as harmful waste further polluting our environment.
Modal presents an earth-friendly alternative to virgin synthetic fibers because it’s naturally biodegradable, it’s sourced sustainably, and it’s made waste-free. The Modal fibers we use are made up of wood pulp from beech trees grown in sustainably managed forests without any artificial irrigation. The wood pulp becomes usable fiber through a closed-loop 95% waste-free production process that uses an oxygen-based solvent and water. This process minimizes emissions and conserves resources, as over 99% of the solvent gets reused and 100% of the water gets recycled. All other byproducts get repurposed, and the end result is a sustainably-made biodegradable plant-based fiber.
When used in conjunction with our organic pima cotton, these Modal fibers make it possible for our clothing to remain 100% plant-based and biodegradable while retaining their superior quality. No need to worry about our clothing causing plastic waste as you make a statement by wearing our tanks and tees.
60% of all clothing worldwide now contains polyester. To meet the rising demand for polyester, the fashion industry burns over 70 million barrels of crude oil per year in the production of virgin synthetic fibers, releasing harmful greenhouse gasses into our atmosphere.
By using recycled polyester made from discarded single-use plastic bottles as an earth-friendly alternative to virgin polyester, we’re stopping more fossil fuels from being burned while helping to keep harmful plastic trash out of our landfills and away from our ocean.
(Learn more about our use of rPET to conserve energy and fight plastic pollution.)
Using recycled polyester lessens our dependence on fossil fuels, saves useful materials from wasting space in landfills or littering our earth and ocean, and reduces toxic emissions from incinerators. It also requires less than 50% of the energy, and only 10% of the water needed to make virgin polyester.
Using rPET made from recycled single-use plastic bottles in particular helps fight against the scourge of plastic pollution currently plaguing our ocean. Over 51 billion single-use plastic bottles get thrown away each year, while less than 20% get recycled. Nearly 15 tons of plastic waste enter our ocean every minute of every day, harming marine life and leaching dangerous toxins into our environment. Fabrics made from rPET curb this disturbing trend by increasing demand for recycled single-use plastic, and giving bottles that would otherwise be thrown away a new life.
We hope you’ll choose to take a stand against wasteful raw materials and join our fight against plastic pollution by wearing and using our rPET products made from single-use plastic bottles.
The average American throws away 68 lbs of clothing every year. While nearly 99% could be recycled, only about 15% actually is. The remaining 85% ends up wasting space in landfills, littering our land, and oftentimes leaching toxins into our ocean.
By making tees out of recycled clothing, we’re fighting back against this disturbing trend by boosting the demand for discarded clothing as a useful raw material. We manufacture our fabrics made from 100% recycled clothing using post-consumer discarded garments, plus pre-consumer cotton and polyester waste derived primarily from fabric scraps. Turning this usable waste into wearable clothes requires only a fraction of the energy, minimal transportation, and absolutely no virgin materials, reducing both the costs and environmental impact. We hope you’ll join us in fighting the good fight by giving old clothes a new life with our 100% recycled tees.
Skateboard production is the leading global cause of maple tree deforestation, with over 6 million new skateboards produced annually out of pure maple hardwood. Most boards simply get thrown away after they break, but we’re giving them a new life by using recycled skateboards as raw materials for our handmade floating sunglasses.
If you love skating as much as we do, we hope you’ll help us make the skate industry more sustainable every time you wear your new favorite sunglasses.
Petroleum-based plastic tape remains the industry standard when it comes to shipping because it’s the cheapest and most readily available option. If you can’t tell by now, we’re not too fond of following the norm. As such, we refuse to let the tape we use contribute to the global plastic pollution epidemic. That’s why you’ll only find us using plant-based cellophane tape with natural rubber adhesive. It’s derived entirely from renewable raw materials, and naturally biodegradable.
Plastic and vinyl stickers do not biodegrade. Instead, they leach toxins into our soil, water, plants, animals, and us as they slowly break down. Still, what’s a brand without free stickers? Luckily, we’ve found an earth-friendly alternative with our plant-based compostable stickers made from corn stalks grown and manufactured in the American Midwest. Soy and water-based inks keep them naturally biodegradable, meaning you don’t have to worry about harming Mother Nature next time you slap our logo on a skateboard or street sign.
More plant-based materials are being developed every day, and we look forward to further innovations as we continue to expand our use of naturally occurring raw materials.
We hope you’ll join us in taking a stand against harmful industry standards by demanding that your favorite brands begin using more earth-friendly raw materials to make their products, and by starting conversations whenever you use or wear ours.