Fashion has become the world's second dirtiest industry next to big oil, and “fast fashion” is creating an environmental disaster that’s spiraling out of control. Damage caused by the fashion industry spans our entire globe, but so do opportunities to fix those problems.
As consumers, the fate of the entire fashion industry ultimately lies in our hands. By empowering consumers with the knowledge needed to make smarter fashion choices, we hope to disrupt this harmful industry from the inside out by triggering a fundamental shift in our collective mindset.
We hope you’ll join us in wearing this sustainable revolution on our sleeves (literally) for the world to see.
Bamboo is one of the fastest growing plants on the planet, and it can be harvested without causing permanent damage. Think mowing your lawn, rather than cutting down trees. With several more amazing natural features adding to bamboo’s status as a highly sustainable supercrop, there’s no surprise that it’s one of our favorite materials to work with.
Sustainable forests of bamboo can be grown easily without using harmful pesticides, herbicides, or chemical fertilizers. As an added bonus, it only takes a small fraction of the water that thirsty crops like conventional cotton need to grow. Bamboo also plays a powerful role in the battle against global climate change by absorbing high levels of CO2 while producing 35% more oxygen than trees.
Cotton is the world’s most commonly used natural fiber, and it makes up nearly 40% of all clothing worldwide. Unfortunately, only 1% of all cotton is grown organically while the remaining 99% has been dubbed “earth’s dirtiest crop.”
By refusing dirty conventional cotton and working exclusively with sustainably sourced organic pima cotton, we’re able to preserve over 90% more water while using 62% less energy. In doing so, we’re also preventing harmful insecticides, pesticides, and other toxins used to grow conventional cotton from entering our natural environment, your clothes, and ultimately your skin. Not to mention, our hand-picked Peruvian pima cotton is widely known as among the softest in the world.
The modal we use is naturally biodegradable, sourced sustainably, and made waste-free. Its fibers are made up of wood pulp from beech trees grown in sustainably managed forests without any artificial irrigation. The wood pulp becomes usable fiber through a closed-loop waste-free production process that uses an oxygen-based solvent and water. This process minimizes emissions and conserves resources, as over 99% of the solvent gets reused and 100% of the water gets recycled. All other byproducts get repurposed, and the end result is a sustainably-made biodegradable plant-based fiber.
When used in conjunction with our organic pima cotton, modal makes it possible for our clothing to remain 100% plant-based and biodegradable while retaining its superior quality.
60% of all clothing worldwide now contains polyester. To meet the rising demand for polyester, the fashion industry burns over 70 million barrels of crude oil per year in the production of virgin synthetic fibers, releasing harmful greenhouse gasses into our atmosphere. By using recycled polyester made from discarded single-use plastic bottles, we’re stopping more fossil fuels from being burned while helping to keep harmful plastic trash out of our landfills and away from our ocean.
Over 51 billion single-use plastic bottles get thrown away each year, while less than 20% get recycled. Nearly 15 tons of plastic waste enter our ocean every minute of every day, harming marine life and leaching dangerous toxins into our environment. Fabrics made from rPET curb this disturbing trend by increasing demand for recycled single-use plastic, and giving bottles that would otherwise be thrown away a new life.
The average American throws away 68 lbs of clothing every year. While nearly 99% could be recycled, only about 15% actually is. The rest ends up wasting space in landfills, littering our land, and oftentimes leaching toxins into our ocean. By making tees out of recycled clothing, we’re fighting back against this disturbing trend by boosting the demand for discarded clothing as a useful material.
Turning usable waste into wearable clothes requires only a fraction of the energy, minimal transportation, and absolutely no virgin materials, reducing both the costs and environmental impact. We hope you’ll join us in fighting the good fight by giving old clothes a new life with our 100% recycled tees.
Skateboard production is the leading global cause of maple tree deforestation, with over 6 million new skateboards produced annually out of pure maple hardwood. Most boards simply get thrown away after they break, but we’re giving them a new life. If you love skating as much as we do, we hope you’ll help us make the skate industry more sustainable every time you wear our recycled skateboard sunglasses.
Petroleum-based plastic tape and stickers remain the industry standard because they're the cheapest and most readily available. If you can’t tell by now, we’re not too fond of following the norm. We refuse to let the tape and stickers we use contribute to the global plastic pollution epidemic. That’s why you’ll only find us using plant-based alternatives that are naturally biodegradable.
Join us in taking a stand against harmful industry standards by demanding that your favorite brands begin using more earth-friendly materials to make their products, and by starting conversations whenever you use or wear ours.
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