Sadly, most big fashion brands today build poor quality into their designs on purpose because they prefer their products to last for only a few wash cycles, or until the latest fad fades. That’s how “fast fashion” works: trapping you in an endless cycle of buying cheap clothes just so you can continuously throw them away to buy more and more without giving any thought to the long-term consequences you’re having on our environment (and your wallet).
Lucky for you, we’re not down with deception and we’re definitely not trying to trick you as we carefully design every last one of our products to stand the test of time. Anything less would be unsustainable and simply irresponsible.
(Learn more about our quality standards.)
Our quality control process begins with selecting only the best and most durable raw materials. We use bamboo because pound for pound it’s the strongest plant on the planet. We use organic pima cotton because its long fibers make it much stronger, smoother, and more resistant to pilling than conventional cotton. We use Modal and rPET because they come with all the added strength of synthetic fibers without the harmful environmental impacts. All of our recycled materials are made by industry leading innovators, and nothing says sturdy like a pair of sunglasses made from skateboards that withstand boardslides and kickflips.
Quality assurance continues with our exacting standards regarding the way our products are sewn, stitched, fastened and fused together. We make sure to go the extra mile whenever possible to make our products perform better and last longer. That’s why we use advanced flatlock stitching on our yoga leggings and boardshorts, and top quality hems and hardware on all our garments and accessories. As strong believers in quality over quantity, you’ll never find us designing anything for mass-production. Small batches only, so attention to detail never suffers.
The final phase of our quality control comes when we inspect every last product by hand before shipping it out to you. No seam, stitch, or sunglasses screw goes unchecked, and if a defect does happen to slip past us we proudly offer lifetime limited warranties for all of our products. Quality you can trust to stand by your side as you fight the good fight. That’s our promise to you.